New York City Sues Nine Disposable Vape Distributors, Seeks to Ban Sales and Recover Damages

On April 7, the official website of the New York City government announced that the administration of New York City Mayor Eric Adams had filed a federal lawsuit against nine of the nation's largest distributors of flavored disposable e-cigarettes, alleging that they unlawfully marketed e-cigarettes in attractive flavors to youths in violation of numerous federal, New York State, and New York City laws. The lawsuit asks the court to enjoin the companies, known as “master distributors,” from continuing to sell their products in New York City and seeks economic and punitive damages.

The lawsuit was filed against:

10 Days, Inc. d/b/a Pod Juice (California)

EVO Brands, LLC (California)

Midwest Goods Inc.

MYLÉ VAPE INC. (New York, New Jersey)

MVH I, Inc. (New Jersey)

Puff BAR Inc. PVG2, LLC d/b/a Puff Bar (California)

Safa Goods LLC (Florida)

SV3, LLC d/b/a Mi-One Brands (Arizona)

The City of New York has stated that these companies, which have close ties to the Chinese manufacturer, continue to distribute products with the symbols “pink lemonade” and “watermelon” to New York City. “watermelon,” “banana ice,” “lychee ice,” “cool mint,” and other flavored e-cigarettes catering to teens. Flavored e-cigarettes catering to teens.

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